Sensible Coffee

Producer: Masha Coffee
Country: Uganda
Auction: Best of the Pearl 2021

Impact:

Before the auction not many people knew that Masha Coffee were producing specialty coffee. This means they didn’t really have good reliable access to the market. Our auction platform helped them to sell their SL14 Honey scoring 84.42 for $4.00/lb to a buyer in Hong Kong. After the auction, and thanks to the market exposure, Masha Holdings was contacted by different buyers in Germany, Japan and Spain. In the words of Masha, “the auction process allow us to get a better price to negotiate for the quality of our coffee, the auction process was a benchmark.”

Visit: Best of The Pearl